Should One Change Their Logo if it is Very Recognizable?

October 12, 2015

J & H Junk Removal, LLC is a local, family run, hauling company. We pick up anything from construction debris to household items. We've been in business since January of 2012.  In our first month, I personally drew and designed our little junk remover I call Buddy. 

 

 

Numerous networking events and hundreds of jobs later, this little guy has been around the block, or should I say around Flagler County. He is emblazened all over our truck, our trailer and even my car. We've passed out probably 4000 cards. He is on our work shirts, of which I am about to purchase more. And Buddy is front and center, in all my social media. He has his Facebook page http://www.facebook.com/jandhjunkremoval and his Twitter page 

https://twitter.com/JHJunkRemoval. He's on Linkedin, Google and Pinterest.

 

When my husband and I attend networking events and I mention our company's name, I am immediately recognized if that person is active on social media. Now I know Buddy is not exactly a Rembrandt, but he's my Picasso. 

 

So, if I know all of this, why am I asking if we should change him? Recently a good friend of mine sent me a link (on social media) to enter a contest to win a new logo. I decided to take a look. It was a contest for the worst logos. Now, should I be insulted? Most people would be, but I know the intentions of this person were good. Maybe Buddy could be sproused up, but I don't think at this point I could afford to change him. 

 

Once before, a different friend had suggested, much earlier in our business, we change our name. Take out Junk Removal because in the gated communities people might be offended. Ridiculous. How would anyone know what our business is? Rich People have junk too. I know, we've been to our share of gated communities. And if anything, they need us more. They are not aloud to put much out on a curb, and dumpsters are only for new construction. So who do they call? Well, I'm guessing that hauling company with Junk in their name, sporting that little junk removal guy, Buddy. 

 

So I will ask my clients, friends, and neighbors, what do you think? Should we change Buddy? 

 

 

 

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